Wrap the punch with a four-color envelope
The envelope looks like a man. While it is true that the most important thing is what is inside, no one knows if it goes beyond what is outside. Like the cover of the book, the four-color cover entices the reader to look inside to learn more.
Imagine printing a unique invitation or instant letter at a printer in Texas. The words are written by a talented professional and approved by top buyers. A focus group may be involved to ensure that the message delivers the right tone to the intended audience.
Usual white envelope with black ink
Now imagine the beautiful pitch hidden in a white envelope lined with plain black ink and mail control, and so on. Worse, it will compete for attention between envelopes printed in four colors along with large brochures and glossy postcards.
What do you think will happen to your perfect playground, whose production costs thousands and is approved for weeks or even months? That is right. He seldom sees sunlight. Few people know if someone will open an unexpectedly simple white envelope with black ink from someone or a company they don’t know. The anonymous simple envelope is called almost “boring advertising for a boring service” and the target of the envelope is probably a trash can.
Envelope anatomy
Most people no longer look for an envelope as a shipping container with space for an address. But it’s much more. In a typical envelope No. 10, there is a lot of irreplaceable goods, enough space for sending messages.
Most addressing devices, including U.S. Postal Services, require 4 x 2 inches for the address and barcode. The thumbnail rule for the return address is “up and left” of your shipping address and permission “up and right” of your mailing address. All you have left is a blank canvas to fill out.
Fill in your canvas
If you can now imagine a four-colored envelope, what would you put in it the most necessary? Now, to get started, ask yourself a few questions:
Who is my audience?
Why would they open this four-color envelope?
what am i selling
What answer do I want?
Creating a message that gets answered not only helps your envelope get noticed, but also increases your chances of opening it. And every envelope wants to be opened!
Change the message and variables
Sometimes it may be necessary to change your call to action by audience, even if the content is the same. With variable data addressing, you can easily change anything you want, from messages and addresses to mail information, in your four-color envelope.
